Author: Kompas Strategy

25 Dec

Case Study – 4

Athletic Equipment Brand - Kompas Strategy uncovered several opportunities for new products in the water bottle and hydration category. Using in-depth interviews and ethnography, Kompas Strategy uncovered un-met needs associated...

25 Dec

Case Study: Product Innovation

Athletic Equipment Brand - Kompas Strategy uncovered several opportunities for new products in the water bottle and hydration category. Using in-depth interviews and ethnography, Kompas Strategy uncovered un-met needs associated...

25 Dec

Communication

Overview A beverage group, makers of various themed wines, wanted to create a Web 2.0 social media web-portal for fans of their branded wines. The scope of this project was to develop...