Work

25 Dec

Case Study – 4

Athletic Equipment Brand - Kompas Strategy uncovered several opportunities for new products in the water bottle and hydration category. Using in-depth interviews and ethnography, Kompas Strategy uncovered un-met needs associated...

25 Dec

Case Study: Product Innovation

Athletic Equipment Brand - Kompas Strategy uncovered several opportunities for new products in the water bottle and hydration category. Using in-depth interviews and ethnography, Kompas Strategy uncovered un-met needs associated...