22 Oct How #Hashtags Can Benefit You

It’s year 2043. Men and women attempt to explain to their grandchildren that the hashtag once was called the pound sign.

“Mom! Grandpa is telling the pound sign story again,” little Timmy shouts as he runs out of the room. At this point in time, the hashtag has taken over the world. The adults are in disbelief but the youth are free from shock since they have been born into this culture and it’s now considered a regular aspect of everyday life.

You may laugh now but it’s already started. Jimmy Fallon and Justin Timberlake even brought attention to its increasing popular use in a recent comedy sketch that has gone viral on the web. Every other word they use becomes hashtagged, in reference to how hashtags are used on Twitter and Instagram, and we have to admit —  it’s hilarious. It is concluded that hashtags are silly, but here is why they are incredibly helpful to companies, brands, and for marketing:

1. Reaching a wider audience: Using hashtags broaden your chances of being seen. Instead of sending out a message to your limited audience/followers, it now has the potential to reach anyone on the web who is also searching for similar topics. Whenever we post an article on Twitter we hashtag it #marketing because then we are more likely to reach people who are interested in marketing. We have also noticed that the more hashtags we use, the more followers we get, so it might look silly or seem unprofessional, but it’s getting us followers. It’s important to note that we are not just getting any followers; we are getting followers that are interested in what we have to say.

2. Website engagement: If you’re posting articles and/or links on to your Twitter, people may not open them in fear of them being spam or simply because they don’t know what it’s about. Hashtags can summarize what your post is about. Hashtags will not only bring people to your Twitter page, but if you link them your articles, they can bring people to your company or personal webpage as well. Two birds, one stone.

If you don’t believe me, see for yourself and try it out. I was surprised as well when I started using hashtags and the follower count increased each day. I used them before in personal ventures but never for business. The increase in followers the company is seeing are not spam robots either. They are business professionals. They are others who are interested in marketing and social media. We like this. Even if we don’t like hashtags, we like what they do. Many remain skeptical but they really do work.

Will hashtag use fade out? It’s possible. For now though, hashtagging is here to stay and it seems to just be getting started.

Written by Aleece Reynaga, Marketing Assistant

Image courtesy of smartrecruiters.com

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Kompas Strategy
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