I stumbled across a very interesting event last weekend – a Triathlon that was not about competitive running, biking and swimming, but instead about mindfulness. The Wanderlust Festival was in...
In 2015 Nestlé made a change to Lean Cuisine that had a stunning impact on sales. No, they didn’t change the name or lower the price point or even reformulate...
The designers, Jessica Walsh and Timothy Goodman, two good friends who never dated conducted a 40-day dating experiment. What started out as a self-exploration experiment turned into an experiment on...
In an article in the Journal of Marketing* from 2010, the authors prove quantitatively that higher levels of brand attachment result in higher price points, increased loyalty, and customers willing...
I heard a great story yesterday morning on National Public Radio’s Morning Edition (When it Come to Vaccines, Science Can Run into a Brick Wall). The story focused on Brandon...
We at Kompas Strategy are very excited about an article published in the Journal of Marketing titled “Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical...